Your Step-by-Step Journey
With a Professional Publishing Team.
You bring the expertise, we bring the roadmap, templates and support to turn your story and knowledge into a book that amplifies your message.
OUR AUTHOR'S HAVE BEEN FEATURED IN...
THE STRESS-FREE BOOK SYSTEM
YOUR STEP-BY-STEP PUBLISHING ROADMAP
Welcome
Author community group
Welcome Box
Your author journey map
Other additional services have access to our team for extra tasks
Proceed
Other additional services have access to our team for extra tasks
Handle Author Anxiety
Overcoming Writer's Block
How to gather information
Finding inspiration
Book timeline
Plan
Defining your avatar
Setting strategic goals
Build your audience
Craft a compelling book brand
Leveraging existing content effectively
Create successful writing habits
Investment decisions for production and promotion
Prepare
Crafting your bio
Selecting strategic angles
Incorporating your personal and business narrative
Book Structure
Call to action inside your book
Book brief and vision
Other inclusions to add to your book
Produce
Writing tools
Understanding Plagiarism
Referencing
Copyright
Defamation
Permissions
Disclaimers
Leveraging testimonials
Writing compelling content & first drafts
Spelling and grammar
Editing process and proofreading
Final manuscript
Prepare
Crafting a compelling blurb
SEO
Suitable fonts
Social Media
Book Website
Refining your Title & Subtitle
Creating an ISBN
Cover Design by our graphics team *included inside
Mastering interior formatting
High-quality photos
Publish
Publishing and distribution options
Printing decisions
RRP
Amazon kindle
Amazon categories
Keyword search
Bestselling author
Promote
Creating a book trailer
Launching your book
Pre-sales
Marketing plan
PR and Press releases
CRM system
Partnerships
Ways to sell your book
Prosper
Audiobooks
Funnels
Other products like workbooks, journals, affirmation cards
Selling your book from stages
Book number two?
THE STRESS-FREE BOOK SYSTEM
THE STRESS-FREE BOOK SYSTEM
Gain collective knowledge, support, and guidance from our industry experts.
Fast-track your book without sacrificing quality.
Build your business and authority faster.
Create the ultimate lead magnet and cement your position as an expert in your field.
Why Did We Create The Stress-Free Book System?
Designed this program to make our services more accessible to many people we have published 300+ authors
Helps authors maintain control and avoid costly mistakes, we have been in the publishing industry for 10 years
Our expert team provides step-by-step comprehensive support and guidance through videos, templates and tools.
Ensures high-quality results and offers a one-stop solution for all your publishing needs.
HI, I'M SUSAN DEAN
As the CEO and Founder of Dean Publishing, I have helped over 300 authors publish their stories. With a background in life and business coaching, I excel at diving deep into your story.
I thrive on empowering people to achieve success in life and business. Having run my own coaching, speaking, and event business for over 20 years, with more than half of that in book publishing... I know a thing or two about business and books.
WHY CHOOSE US ?
As a female-led team, Australian-based, family-run business with a strong entrepreneurial mindset, we possess extensive knowledge of the publishing landscape.
Our role is to empower you with the knowledge of all the possibilities your book holds, granting you the power to make informed choices.
We're here to support you every step of the way, just as we have assisted numerous inspiring authors who now have their books available online, in stores, and out in the world.
We wholeheartedly believe that a book serves as a powerful catalyst for growing both your brand and business.
OUTSOURCE TO THE TEAM
Don’t get stuck in a rut. Never feel out of your depth. Help is always here. The team will jump into the private author community to answer any questions.
Whether you need an editor or a graphic designer, our team of industry experts can assist in any parts of the publishing process you’d prefer to outsource for private 1:1 consults.
While the Stress-Free Book System provides all the info and tools you need to publish your book, you don’t have to do it all yourself.
Check out what our authors are saying...
YOUR BOOK CAN BE FEATURED ON...
SOME EXPERT SESSIONS INSIDE
YOUR BOOK JOURNEY ROADMAP $ Priceless
Never worry about where you need to go next on your Author Journey. You'll have exclusive access to your own Author Journey Map that you can fill in your personal launch dates and plans and work back to know what is needed by when – this is the same one I've used successfully with every client to expedite their book creation process.
EXPERT GUEST SESSIONS $12,000
These experts have either authored successful and impactful books or possess expertise in marketing, promotion and book business growth. They'll reveal exclusive insights to guarantee the success of your book and business growth. This is the kind of access that's truly invaluable.
OPPORTUNITY TO ATTEND DEAN MANOR
Our exclusive Author Retreats bring together Dean Publishing and Stress-Free Book System authors for a small fee to attend. Enjoy professional photography, a filmed book trailer, face-to-face time with our publishing team, and a chef-prepared three-course dinner with fellow authors.
EXCLUSIVE AUTHOR COMMUNITY $ Priceless
Connect with fellow authors on a similar journey, share book covers, exchange ideas, provide support, and celebrate each other's milestones throughout your authorship journey. Have a question? Just post it inside the author community and a team member will answer your question.
YOUR BOOK COVER DESIGNED $1,000
To relieve you of that pressure, we've got it covered for you. We know what sells. Your book's front cover will be professionally designed by Dean Publishing, ensuring it's eye-catching and draws readers in from the very first glance – the critical first impression that sets the tone.
CANVA TEMPLATES $ Priceless
Over 50+ and growing free designed by us customised Canva Templates for you to easily insert your cover. Templates include book launch promotion, social media images, pre-sale content, banners, bookmarks, book order forms, media kits, postcards, launch presentations and MORE.
SALES FUNNEL TEMPLATES $3,997
Access ready-made book sales funnel templates and scripts that can be customized for your book or additional upsells tailored to your other products and services. Streamline your marketing process and boost overall sales effectiveness.
ACCESS OUR TEAM $ Priceless
Access to our specialist team is exclusive to authors inside of The Stress-Free Book System. You have access to our team for paid 1 to 1 consultations when needed for specific tasks related to your book. For example Structure Editor, Ghostwriting, Copy Editors, and more (T&C's apply)
SOME EXPERT SESSIONS INSIDE
We guarantee that you will have a finished Book in your hands within 12 months if you follow our program and meet all required deadlines.
IS THIS FOR ME?
This is for you if:
You're eager to write and publish a book but don't want to navigate the process alone.
If you have a crucial message or story to elevate your brand and business.
You've started your first draft but don't know what to do next.
You're unsure where to start or how to begin writing.
You want the fast-track way to get your book published and in the hands of your potential clients within the next 12 months.
If you don’t want to waste time and money trying to find experts to assist.
If you want to work alongside seasoned professionals who are experts in Publishing.
If you recognise the influential impact of a book in establishing your authority.
If you want a quality book that meets all the Industry Standards.
It is not for you if:
You aren't an action-taker.
You are not committed to doing the work to become a published author.
You want to write a fiction book (although it is still relevant, the support is more around educating business owners/entrepreneurs or changemakers to share their wisdom).
What is really stopping you?
LACK OF SELF-BELIEF
Overcoming imposter syndrome by recognizing writing as a skill that improves with practice.
FEAR OF VULNERABILITY
Acknowledging that vulnerability is a strength and embracing the courage to share authentic stories.
WAITING FOR INSPIRATION
Understanding that successful writers often create discipline and routine, with inspiration following the act of writing.
PRIORITIZING OTHERS ABOVE YOURSELF
Balancing responsibilities by setting boundaries and carving out dedicated writing time.
PERFECTIONISM
Accepting that first drafts are imperfect and embracing the iterative nature of the writing process.
PROCRASTINATION
Breaking down the writing process into smaller, manageable steps and setting realistic goals to combat procrastination.
COMPARING YOURSELF TO OTHERS
Focusing on personal growth and the joy of storytelling rather than seeking external validation.
The Solution...
Fast-track your book without sacrificing quality.
Gain collective knowledge, support, and guidance from our industry experts.
Build your business and authority faster.
Create the ultimate lead magnet and cement your position as an expert in your field.
PAY IN FULL + BONUS
$6,600
Pay in full upfront, save $600, and receive a bonus free manuscript review. (Valued at $600) A total saving of $1,200)
Prepare
$600 x 12
Get full access to the program, combining premium support with an affordable payment plan.
BOOK A FREE CLARITY CALL WITH SUSAN DEAN
Check out what our authors are saying...
What's also included…
“Engaging with Susan and the Dean Publishing team for my 10th book has been a delightful journey. With a background spanning from self-publishing to collaborating with major publishers in both the US and locally, I've found the experience with Dean Publishing uniquely gratifying.
The partnership with this team is characterized by a genuine sense of collaboration and shared investment in the project's success. They strike the perfect balance – being large enough to provide the necessary scale for a commendable end product, yet maintaining a small enough size for personalized, one-on-one interactions. I'm enthusiastic about future collaborations with Susan and the dedicated team at Dean Publishing. ”
Michael McQueen
Author of Mindstuck
I am writing to wholeheartedly recommend Susan Dean, the visionary founder and owner of Dean Publishing. It has been my absolute pleasure to collaborate with Susan and her outstanding team, an experience that has profoundly impacted my professional journey and personal growth. From the outset, Susan’s dedication to empowering authors is unmistakable. Her genuine passion for storytelling and sharing knowledge is the heart of Dean Publishing.
She didn’t just create a company; she nurtured a platform where voices can be heard and stories can resonate with readers across the globe. Her belief in the transformative power of sharing stories and expertise is not just inspiring but also a testament to her visionary leadership. Her leadership style is a rare blend of entrepreneurial acumen and empathetic guidance.
She is a champion for authors and storytellers and any collaboration with her is guaranteed to be enriching, fulfilling, and transformative. It was no surprise that working with Susan and her team was, without a doubt, transformational. The entire process embodied collaboration and creativity. During my writing process, I felt their unwavering support. Her team reflects her values, showcasing a blend of professionalism, warmth, and exceptional talent (like amazing talent!!). Their combined efforts have been instrumental in bringing my book to life, exceeding my expectations in every way. Her approach is not just about publishing books; it’s about creating a meaningful impact through storytelling. HIGHLY recommend!
Esther Zeledon
Author of Creating Your Limitless Life
Hi, I’m Dr. John Gray, the author of Men Are from Mars, Women Are from Venus, best-selling book around the world with over 15 million copies sold. And so, I feel very comfortable saying I know the publishing industry. And I know for an author it can really help your profile, your success in business and to help you reach new clients and help you be more successful.
So, I wanted my own Mars Venus coaches who around the world to have the same experience that I’ve had to various degrees to shift from being an expert to being a professional, someone that people would really trust and work with.
So, I co-authored a book with them called Love and Coaching. And with this book, I wanted to work with somebody that I trusted, somebody who could make this easy for my coaches. So, I called on Susan Dean. Susan Dean, I’ve known since 2000. She was the first female Mars Venus coach in Australia and she has a publishing company, Dean Publishing, and she will publish your book; I highly recommend her services. In the future, I look forward to working with her as well. I’ve worked with many publishers over the years and I can tell you that Susan is absolutely one of the best. So, I wish you the very best.”
John Gray
Author of Love & Coaching - Featuring John Gray and his certified Mars Venus Coaches
Let's Get Started!
When you join the Stress-Free Book System in any plan you get:
Step-by-step modules to take you from no idea to published author in 12 months. With access to training videos plus downloads and resources to take from aspiring to published author ($7,000+)
Expert guest sessions with other authors and specialists in their fields ($12,000)
Book marketing template and customised Canva templates for book sales and promotion ($1,000)
PR template ($1,0000)
Private author group for questions and support ($priceless)
Book cover design brief template and Pinterest board stacked with cover ideas ($300)
Professionally designed front book cover ($1,000)
Book sales funnel templates and scripts ($3,999+)
OVER $45,000 IN VALUE FOR ONLY $6,997
What you're actually getting...
Months of time up your sleeve
New clients
New product to talk about
A lead generation tool
A team built a strategy system from a publisher
30 hours saved per month
Peace of mind not wasting time figuring it out yourself
What's my investment?
Jumping in to write and publish your book with us means you'll have your book done 12-18 months. Imagine the countless individuals you could assist with your expertise if only they knew about you. Without a book, you're losing opportunities every single day. The cost of not having a book extends far beyond mere words – it's a daily missed chance to make a significant impact.
PAY IN FULL + BONUS
$6,997
Pay in full upfront, save $200, and receive a bonus 1-hour Book Mapping call with Susan Dean.
Monthly
$600 x 12
Get full access to the program, combining premium support with an affordable payment plan.
faq
What types of books is this course suited for?
We specialise in non-fiction books. Our main genres include business, health, self-help, cookbooks, personal development, mental health and wellbeing, psychology, and other related genres.
How long will it take to publish my book?
Using the Stress-Free Book System, a book usually takes under 12 months to publish from start to finish. However, authors are free to work at their own pace.
If you want to produce and publish your book sooner, we can chat about our fast-track options.
How much will it cost to print my books?
Several variables affect printing costs, including page count, paper type, and how many copies you’re ordering. You’ll need to know these details before seeking any print quotes.
The good news is you don’t need to print in bulk if you don’t want to. Nowadays, there are plenty of print-on-demand services to choose from.
Do you have a payment plan?
Yes, we offer up-front payment and payments plan options.
Do I keep the rights and profits to my book?
Absolutely!
Do you promote my book?
We will feature your self-published book on the Dean Publishing website under our Stress-Free Book System authors.
Inside you are given a book marketing plan, with Canva templates to drag and drop your book cover for book launch promotion, social media images, pre-sale content, banners, bookmarks, book order forms, media kits, postcards, launch presentations and MORE.
You are shown step-by-step how to upload to amazon and then your book will be featured on Amazon, Barnes and Noble, Booktopia and more leading book retailers sites.
Can I turn my book into an audiobook?
When your book is complete this is the next step people like to take. We have an audio room at our publishing house in Victoria, you can do from the comfort of your own home with our audio technician online guiding you through recording. We also upload and distribute your audiobook for you.
Where will my book be sold?
You can upload and distribute your book to sellers around the world, such as Dymocks, Angus & Robertson, Amazon, Booktopia, Fishpond, Waterstones, Barnes & Noble, Book Depository, Indigo, WH Smith, Bokus, and more.
We ALWAYS recommend selling from your own website so you can send out signed copies, keep all the profits, and know who is purchasing.
I've tried other writing programs why is this one different?
We are a family-run, female-led, one-stop shop for EVERYTHING you need to write and publish your book. PLUS you get your cover included. We have been in the book publishing world for 10 years and published over 300 authors.
Is there an author community?
YES! Likeminded people who are on the same journey as you. You'll connect, and share ideas and milestones inside the private author group.
Are the expert sessions recorded?
YES! Replays are uploaded onto the author hub. You'll have instant access. Even better, when you sign up you'll have replays of every single session dating back.
A final word from Author Jim.
"If you have a story to share, a message to give to the world and you want to create an impact to more people's lives...then writing a book is the way to go."
Shannon is using the Stress-Free Book System to get her book done.
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